Link

Ridley Scott and Coke Reintroduce You to the Polar Bears in Short Film – Advertising Age

Who are the Coke Polar Bears — and where did they come from? Coca-Cola, CAA Marketing and producers Ridley Scott and the late Tony Scott usher the brand into 2013 with this beautifully animated short film that features the iconic bear family, and gives them extended, developed personalities. Directed by John Stevenson (Kung Fu Panda) the film gives viewers an inside look into the bear family that has been one of the symbols of the beloved brand (which was also one of Creativity’s most creative advertisers of 2012) for years.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s