Everybody is looking to market their company online but not every company can afford to spend a lot of money doing it – at least that is common misconception!
There are a lot of ways to market your company online without having to spend a lot of cash or any – here are a few examples of how we help our clients get the biggest bang for their buck.
- Comment on blogs – a great way to drive traffic to your site is by commenting on other blogs. Find blogs with relevant topics and leave insightful comments that add to the conversation. If your comments are detailed enough people will want to learn more about you or you company – make sure you leave your web address (usually you have to fill it in a comment form)
- Leverage message boards – message boards may be old school but they are still super popular and there are millions of boards online for any topic you can imagine. Leaving messages on these boards, answering questions, and engaging with the community can drive lots of traffic to your site.
- Optimize your website for search engines – Google is the most popular website on the internet, why not leverage it? Content is king and it’s also the best SEO juice. You could pay an SEO firm a lot of money to do this for you or you could learn to do it yourself. Google offers some great tips on SEO or you could grab a FREE coffee with us and we’ll be more than happy to answer your questions.
- Start a blog – it doesn’t matter what kind of company you run a blog is an essential component for driving traffic and generating leads. Our blog drives over 75% of our monthly traffic. All that traffic is converted into leads. Writing good content, not pitching, will increase your brand awareness and make you experts in your industry.
- Answer questions – answering questions on Facebook, Twitter, forums, blogs, and Q and A sites like Quora is great way to help people find solutions to their problems. Answering questions that relate to your products or services can lead to new customers.
- Become a guest author – everybody is looking for good content. If you guest blog on popular sites like TechCrunch or Mashable you’ll get tons of traffic, branding, and SEO. Find sites in your field and contact them about guest blogging.
- Case Studies – if you have happy clients and successful projects why not share it with the world? Case studies are about building credibility. Ask your clients for testimonials. If food is the way to a mans heart, then trust is the way to a clients!
- Write How to’s and tutorials – similar to a white paper or any kind of informative document writing how to’s and tutorials on your blog drive traffic and create good SEO and more importantly build brand presence and importance.
- Leverage social networks – from Facebook, to Twitter, and Google plus there are tons of social networks online and setting up a profile on any or all of these sites is easy and will drive traffic, build SEO and lead to new customers.
- Speak at conferences – similar to starting a blog, answering questions, and writing tutorials, speaking at conferences or local events helps build brand presence, drives traffic, and generates leads. When I was a freelancer many years ago more than 80% of my client base were converted conference attendees.
- Go to networking events – speaking at a conference is great, but so is the schmoozing! Attending conferences or local events will lead to business relationships and potential clients.
- Always be pitching – obviously! No matter what kind of company you run you have to always be pitching. At Brendan & Brendan 90% of our clients were converted through friendly emails, networking events, and outreach programs.
- Ask for referrals – check out your clients networks on LinkedIn, Facebook, etc. If you think you may be a good fit with some of their partners, affiliates, etc ask for an introduction. Surprisingly, in my experience, clients rarely say NO, at least the happy clients don’t!
- Offer discounts – there are many sites today like Livingsocial, Groupon, and more recently for B2B Rewardli, that offer discounts for services and products that drive tons of traffic and generate sales.
- Master customer service – probably the easiest thing to do to help current and prospective customers is always being available to answer questions through email, support forums, over the phone, or in a chat service like Skype, find solutions quickly, and reward customers for their loyalty or just for being a customer.
- Get press – the old adage “Any Press is Good Press” is true, however good press is always better and the more people talking about your company and reviewing your products and services the more traffic you’ll get. Consider writing a press release or having someone like ourselves help you do it and get it out to the right networks.
The above are just a few examples of Big Marketing for Small Budgets. If you have any other suggestions leave them in the comments, I’m sure our readers would love to hear them.