Recently I read an article by R.L. Stollar “Applebee’s Overnight Social Media Meltdown: A Photo Essay” which really hit a nerve with me. As a longtime community manager it really angers me when I see a brand like Applebee’s make such a HUGE mistake.
I won’t bother re-telling the entire tale, R.L. Stolar did a great job we at Brendan & Brendan feel this article deserves more attention! So read it 🙂