Twits Shouldn’t Tweet – TheSaint
Doesn’t get much more tasteless than this. And lo from a brand for which good taste would certainly be a core value. During the Arab spring and the bloody uprising in Egypt that was to unseat half century dictator Hosni Mubarak, this tweet came from the Kenneth Cole Chairman. Ouch. The Tweet was quickly stricken from the feed amid an uproar. Not quickly enough it seems. Thanks to Hubspot for this telling find.
Way to Insult Your Customers – Beth
This tweet is not so bad on a strategic level as it is not a planned piece of marketing. However this tweet is a total fail on a management level. Where are Chrylser’s social guidelines for their employees? More importantly, can I trust a company who employs ignorant and crass people such as the author of this tweet? Total fail.
Two for the Price of One – ThePoet
Unlike my counterparts I can’t just choose one 🙂 So here are 2 of my favourite Social Marketing FAILS:
- Does everybody remember #McDStories? Let’s just say asking the Twitterverse to tell their McDonald’s stories via a hashtag is the worse thing you can do for your brand. Chances are you’re going to get way more negative, especially a brand like McDonalds, than good – Thank you McD’s for showing the world how not to use twitter as a brand!
- I’m not much for politics but the “KitchenAid Anti-Obama tweet” may go down in history as one of the most offensive tweets by a brand. After President Obama mentioned his grandmother during his first presidential speach KitcheAid felt the “need” to tweet to its 24,000 followers “Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president. #nbcpolitics” – need I say more?
Do you have a favourite BAD Social Marketing example? If so we’d love to hear it!