As a Social Media Manager, people normally feel very comfortable asking me basic questions about their Social Media presence. I find that the same questions are being asked over and over again. For that reason, I’d love to answer the top 5 questions I’m always asked here!
1) Where do I start?
Pretty simple, wherever your business fits best. You’re a professional, start blogging. If you’re an artist, start pinning and tweeting. If you’re a local shop, get on Facebook, Twitter and Foursquare. It honestly depends on what kind of business you have, the only advice I have to give here is: start slow with one or two platforms. Master one Social Media at a time, too often I see new businesses getting involved in 5 different types of Social Media with a limited budget, this is a big no-no. Less is way more in this case!
2) What is the biggest faux-pas in Social Media?
Forgetting to engage. Don’t get me wrong, there are dozens of faux-pas in Social Media, but the one that gets me the most is that poor new restaurant that only tweets out their Lunch Specials and Happy Hours. You need to talk to your customer! Tell them to have a nice day, ask them to come over after work, heck give em’ a free drink! Your community expects you to interact with them, and if you do it will grow 10 times bigger.
3) Should I do my Social Media myself or hire someone?
Depends on how much time and energy you have. The biggest misconception I have had in the past couple years as a freelancer is that managing Social Media accounts doesn’t take that much time. One simple Facebook post can take a huge chunk out of your schedule, you need to keep in mind that a lot of thought needs to be put into your engagement and strategy, and if you don’t have that time, you should invest in a Social Media manager or agency rather than taking the risk of bombing it before it takes off.
4) What happens in case of a crisis i.e. the community bands against me ?
Be prepared and if you’re not : TAKE COVER! In all honesty, communities appreciate transparency and humbleness. I’ll always remember the YouTube video Domino’s President made after their Social Media fiasco when an employee posted a prank video online, the dude seemed genuinely disgusted, sad and distraught. To me, that’s exactly how you need to react when being faced with serious discontent from your fans (cough cough Paula Deen, take note!)
5) Where will Social Media take me?
To infinity and beyoooooooond. Well, I hope so!
It goes without saying that Social Media is here to stay, forever. It will only evolve. My take is that, if done right, Social Media can only move you forward, it can give you the incredible opportunity to reach out to your community who follows you, why not grab that opportunity?
My last piece of advice would be to always remember to have fun! I find that being able to impersonate different brands throughout my day is pretty amusing and it translates to my communities! You should definitely do the same.
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