We love startups and startup culture!
As entrepreneurs and ex-startup’ers ourselves we know the community and culture as well as, if not better than most. We spend a lot of time working with startups helping them shape their businesses, raise money, build their pitch decks, make connections, and of course, get the “marketing” ready.
On July 12th we’re organizing and hosting a fringe event at International Startup Festival – Startup Marketing 101 – where we’re going to be going through the basics of customer acquisition and validation, content marketing, and community management and building.
But it doesn’t end there!
Best Practices for Customer Validation
8 out of 10 startups fail for many reasons. One of the most common reasons is lack of customer validation. In this talk, we’ll go over how to find your potential customers, validate your solution/problem fit, pivot if necessary and validate and measure again. Customer validation is about building a product that people will buy. Let’s find the right customer and the right solution for them!
If you’re a startup in the Montreal area, we highly recommend registering for Startup Weekend Montreal and if you already have we’ll see you there!