Sprechen sie deutsche?

Building a multi-lingual site is de rigueur for us, but building entirely in a foreign language – not so much!

Screen Shot 2013-08-28 at 9.21.59 AM

Introducing Bomito, a German startup who is taking office management to another level.

The objective:

Working with the founders of Bomito, we were tasked with creating an introductory site in German for their groundbreaking techniology.

The challenge:

Screen Shot 2013-08-28 at 10.53.24 AMWe had fun, but there were many challenges. Creating a site in a foreign language is never easy, and it’s even more difficult when working with native translations supplied by the client and not a translator. From wireframes to mockups all of our assets were in German and we had to develop a new process to accommodate this. Not only did we have to work in a language none of us speak internally, we had to strategically manage the project in two countries with two different time zones.

The biggest challenge was the copywriting. Yes, the client supplied all the copy in German and English. We used the English translation to develop new copy which was then translated back into German. Sounds backwards, but it was the best solution to ensure we had full control over the copy and that translations were native and not machine.

With challenges come many learnings and we defiantly earned our euro-stripes. This experience has enabled us to create an efficient management process when it comes to working across the pond in other languages, for that we are grateful – especially as we continue to grow our marketing borders.


Screen Shot 2013-08-28 at 10.56.20 AMWe developed the site using ZURB’s lightweight Foundation framework. Thinking mobile first, we ensured that the site is fully responsive for the ultimate experience on any device or screen.

Check it out and tell us what you think.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s