Recently, Provocateur Communications moved into our space and part of getting to know them is also reading the content they produce.
Now you all know how much I like Facebook, but I’m a secret Twitter junkie too.
Yesterday Dan Delmar made the case for joining Twitter as a business. But for me even B2B is to some extent B2C- you’re always dealing with individuals, not “the masses.” There are no throngs, just more and more people who do or don’t want to speak with you.
As someone who has started several online communities from scratch, joining a network is not primarily about saving face but about making your face (brand, company, self) recognizable in your industry.
Twitter is the modern day town hall, and can be more effective than half a dozen cons – depending how you use it. Why would you deprive yourself and your brand the opportunities it affords?
Here’s an example: for the longest time I was a Twitter hold out. I thought it was only about sharing what I ate and there was a surprising trend of people explaining what their bowel movements were like via Twitter. Definitely not in my field of interest.
But I joined up so that I could better understand how it would help me do my job.
It proved to be a valuable PR tool, but has also become a necessary job-hunting tool. Just as you would use LinkedIn like a resume, you can use Twitter as a 24/7 networking event.
On a more brand-friendly note, from a community of zero I have built various accounts to many hundreds of followers in just a couple of months and built brand credibility by joining in my industry’s conversation. Now how about that for opportunities?
Don’t believe me? I’ve lined up press, sponsorship, job and guest blogging opportunities via Twitter. I’ve turned brand awareness on and credibility up. I’ve helped turn public perception around and helped worthwhile trends prevail. These are some of the great things you can do on social media if you know what you want from it.
Besides, if content is the king of winning in the internet jungle, how will others hear you roar?