Make the most of your the holiday season with creative, engaging, and festive campaigns that’ll have your customers decking the halls.
The holiday season is upon us and everyone is competing for eyeballs as frenzied gift buyers run to the web for promotions, giveaways, contests, and more. So, as a follow up to yesterday’s post – Top 10 Most Unique and Creative Marketing Campaigns of 2013 – At Least We Think So! – I thought it would be interesting to round up a few inspirational pieces of creative holiday marketing campaigns. It’s tough enough during the year to compete, so make the most of the holiday season and seize the opportunity to stand out from the crowd.
Good holiday campaigns are engaging, creative, and most importantly – festive. Get people in the holiday mood. Think about your ROI. Not all holiday campaigns have a “buy now” button. In fact, good holiday campaigns are about social influence. Play on peoples’ emotions. Leverage the holidays to get brand visibility and spread good cheer.
Here are a few holiday campaigns that will hopefully inspire your marketing strategies.
Via Rail Wishes you a Very Happy Holiday Season
Via Rail is currently running a Facebook campaign asking people to “Sound the Holiday Horn” for a chance to win up to $2,500 in travel credits. It’s a fairly simple campaign. Click the giant red GO button, enter your email, and share the page – you’re entered. As the number of horns increases the more travel credits Via Rail will give away, similar to a lottery, the more tickets that are sold, the bigger the jackpot.
It’s got all the right elements of a holiday campaign: fun, festive, and easy to enter. They’ve also done something unique in terms of strategy. They have a URL for the campaign: holidays.viarail.ca. This URL forwards to their Facebook page. This small touch can increase visibility tremendously and allow for better tracking. How? Because it will be easier to PPC and share the URL outside of Facebook on TV, print, radio, etc. I wish more Facebook campaigns created custom URLs for their campaigns.
Coca-Cola Zero Sweater Generator
They’ve done it again! I know I’m starting to sound like a broken record, but man, I really love everything Coca-Cola does. This campaign, for me, is genius. What better way to generate more online presence and social foot print than an “ugly” sweater generator during the holiday season? If you grew up in North America you should be quite familiar with the ugly holiday sweater. A tacky, bright, itchy, sweater covered in snow flakes, reindeer, snowmen, etc.
The Sweater Generator lets people design their very own ugly holiday sweater. You can choose from a wide range of colours, graphics, and patterns. Each sweater is entered in a gallery where people can vote, comment, and share. The top 100 sweaters based on public votes, will be knitted and sent to the winners – super cool and fun!
Office Max Elf Yourself
Who doesn’t want to elf themselves? Office Max first ran this campaign back in 2009, and it was so successful that they have been running it every year since. Like the Via Rail campaign, it’s super simple. Use your webcam to create up to 5 elves, as seen above, share to Facebook, and you’re automatically entered for a chance to win $20,000 in products.
After 4 seasons of success, the Elf Yourself campaign embodies the spirit of traditional holiday campaigns. It’s cheesy. It’s fun. It’s festive. People love it!
Pet Smart Wish List
If you’re a pet lover or looking to brighten up a pet lover’s holiday, this campaign is for you. My Pet’s Wish List Facebook campaign lets pet owners create a wish list of Pet Smart products, share that list, and enter it for a chance to win all those products – très cool!
What I really love about this campaign is how Pet Smart gets you engaging with their products. You spend time really learning about what they have offer. It leads to impulsive buying and word of mouth marketing. It’s a really clever way to educate people on your brand.
West Jet Christmas Miracle: Real Time Giving
This might be the most inspiring and intelligent marketing campaign I’ve seen all year!
West Jet setup a special booth at Pearson International Airport in Toronto where passengers had the opportunity to speak with Santa on screen and make Christmas wishes. What they didn’t know was that Santa was in the other room and it was happening in real time. As passengers made their wish lists, West Jet employees marked everything down on paper and started shopping.
I won’t spoil the rest, watch the video below to see the miracle unravel. Make sure you have a box of tissues with you, it’s pretty heart wrenching.
So there you have it, a handful of fun and festive holiday campaigns to inspire your next marketing move for the 2014 holiday season. Whatever you do make sure people remember it!
Do you have any examples of great holiday campaigns? We’d love to see them in the comments below. Happy Holidays!