Video of the Week – Talk to Your Daughter Before the Beauty Industry Does!

This year Dove’s social media experiment – Real Beauty Sketches – gained international press and over 114 million views, across all channels, being named by Mashable the “Most Viral Video of All Time”.

While the video may have been praised by millions worldwide, uploaded in 25 different languages across Dove’s 33 YouTube channels, it still took some criticism.

What I find interesting is how few people, in fact I’m not even sure I saw it mentioned in any major press, recognize that Dove has been taking big steps in this direction for almost 10 years and this is not the first time they have been involved in a major campaign forcing the industry to rethink how they market products towards women.

This brings us to the video of the week entitled “onslaught”. It is the 3rd and final video from an award winning series directed by Tim Piper back in 2006 as part of the Dove Campaign for Real Beauty, a worldwide marketing campaign launched by Unilever in 2004.

Onslaught – I think this video is even more powerful than real Beauty Sketches.

If you liked this video check the others in this series:



For more information on what Dove is doing for self-esteem see here.

3 thoughts on “Video of the Week – Talk to Your Daughter Before the Beauty Industry Does!


    Excellent post. Keep posting such kind of information on your blog.
    Im really impressed by it.
    Hello there, You have done a great job. I will certainly digg it and personally
    recommend to my friends. I’m confident they’ll be benefited from this web site.

  2. Tracie

    Good site you have here.. It’s difficult to find excellent writing like yours nowadays.
    I seriously appreciate individuals like you! Take care!!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s