This year Dove’s social media experiment – Real Beauty Sketches – gained international press and over 114 million views, across all channels, being named by Mashable the “Most Viral Video of All Time”.
While the video may have been praised by millions worldwide, uploaded in 25 different languages across Dove’s 33 YouTube channels, it still took some criticism.
What I find interesting is how few people, in fact I’m not even sure I saw it mentioned in any major press, recognize that Dove has been taking big steps in this direction for almost 10 years and this is not the first time they have been involved in a major campaign forcing the industry to rethink how they market products towards women.
This brings us to the video of the week entitled “onslaught”. It is the 3rd and final video from an award winning series directed by Tim Piper back in 2006 as part of the Dove Campaign for Real Beauty, a worldwide marketing campaign launched by Unilever in 2004.
Onslaught – I think this video is even more powerful than real Beauty Sketches.
If you liked this video check the others in this series:
For more information on what Dove is doing for self-esteem see here.