I hate being told half a problem and then asked to solve it!
It’s amazing how many people hide information from those tasked to help them solve a problem. Don’t get me wrong, I don’t think it’s always intentional, but more of a learned business practice that, in my opinion, is out of date. We see this a lot with young companies, entrepreneurs, startups, or first time business owners when they fear embarrassment, security or privacy risk(s), or they simply believe that the “need to know” policy applies with their agency.
Sorry, that’s bull! No one is going to laugh at you! Like a triage doctor we’ve heard and seen it all, there are no surprises or situations we can’t deal with. We’re in the business of helping people. We expect a mess to clean up and problems to solve. The only risk is not giving us the information we need to help you. We “need to know” everything!
If you can’t trust the agency you’re with – get out of that relationship before it blows up!
If you’ve ever had the opportunity to discuss your business with us, attended any of our events or workshops, then you’ve heard us compare a marketing consultation to therapy. Our philosophy is simple – listen and align! When it comes to learning about a potential client or new project we invite you to sit on our big leather couch (we actually have red armchairs) and tell us your story, and we mean everything…
Like therapy, marketing requires trust, honesty, and openness on both sides.
If you’re truly dedicated to the success of your business, don’t hold back. Don’t let crap like NDAs, lawyers, risk adverse partners and employees lead you astray. When you seek help remember to tell the truth, the whole truth, and nothing but the truth.