Selling your home does not need to be a daunting or gruelling task. Ken and Allison of Spaces Real Estate in Boulder, Colorado make the process of selling your home more fun and with a few small touches they can increase the value of your home by up to 15%.
When Ken and Allison approached us to help them build a landing page to send a message to home owners in Boulder that selling could be fun, easy, and profitable we jumped at the opportunity to create a simple online destination to help promote their unique value proposition.
When we first spoke with Ken over the phone he had a very clear mandate to “not build just another real estate website” but to attempt a different approach with a landing page that would educate potential home buyers in Boulder, Colorado on the benefits of selling and how Ken and Allison take a very different approach as non-traditional real estate agents.
Sounds simple. Well, not really. We spent quite a bit of time learning the ins and outs of the real estate market in Boulder, how Ken and Allison work, and most importantly how to educate the home buyer and not just pitch them on a service. Herein lay the challenge.
The real challenge was crafting the Ken and Allison story through means of educating the potential home seller. The concept was to create a very simple yet elegant landing page with easy to read information about Ken and Allison’s home selling process.
Ken and Allison’s approach is unique. They aim to become experts in helping people understand what is involved in selling your home and the right way to do it. The key here was not just creating your typical landing page with a fill-in-a-form CTA. The goal is to get a phone call or personal email – it’s just how they roll 🙂
We developed the site using ZURB’s lightweight Foundation framework. Thinking mobile first, we ensured that the site is fully responsive for the ultimate experience on any device or screen.
Check it out and tell us what you think!