First off, I’m not Irish! But I have respect for those who are like my partner and co-founder Brendan Tully “TheSaint” Walsh. Though my name is Brendan, and yes I’m named after an Irish man, more specifically the Irish poet Brendan Behan (My father loved his work), I am not. But, especially on St. Patrick’s Day, everyone makes the assumption I am and wishes me a Happy St. Paddies … well, you can kiss my Blarney Stone!
Here are 3 reasons to be grumpy on St. Paddies Day
Whatever you do, do not steal gold from a Leprechaun – it makes them very angry! In fact they will hunt you and all your friends down and kill you and them.
Interesting fact: In the original movie, released in 1983, it all begins on January 10th – that’s my birthday. Coincidence? I think not!
There’s is nothing more annoying than people pretending to be Irish on St. Paddies Day. Fake accents, ridiculous attire, getting the words wrong to every Irish tune, calling it St. Patty’s Day – it’s Paddy – and having zero knowledge of the history of this holiday. And for God’s sake, don’t wear a “Kiss Me I’m Irish” shirt if you’re not!
An excuse to get falling down drunk
There’s nothing more annoying than a drunk, any day of the week, so why use St. Paddies Day as an excuse? We have a name for people like you – it starts with a “D” and ends with an “ouche”!
What does this have to do with Marketing? Nothing! Except for the fact that it is just one more exploited holiday on the calendar to to take advantage to make a sale or build brand awareness. There are plenty examples of bad St. Paddies marketing, but I’ll leave that for another post.