Horse & Cart at WordCamp Mtl 2014

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Over the weekend, Horse & Cart attended the 2014 edition of WordCamp Montreal. For those unfamiliar with the conference, WordCamp is a weekend that brings together developers, designers, and writers, unified under the point of commonality that is WordPress. The conference is an event for talks, workshops, and networking to better one’s understanding on how to navigate and leverage WordPress and WordPress-related tools to sharpen your skills. The weekend was packed full of informative presentations and panels from industry leaders, assuring something for everyone.

Our very own digibomb was asked to speak on a panel that tackled making money with WordPress. He served as the agency voice among mostly freelance workers and answered transparently about the realities of determining price points, client relations, and WordPress strategy. The panel went notably well, giving way to a slew of audience questions and subsequent discussion. Defining the value of one’s work was arguably the largest takeaway, working either as a lone developer or agency. Everyone speaking did a strong job communicating their experiences in the workplace. Judging by the questions that followed digi out the door, it was clearly a burning topic. Two attendees with further questions for digi told us post-discussion that “the panel was pretty insightful” with one saying there was “more taken away from this panel than any other ones that I’ve been at today”. This was concluded with the conception of the newest digi-inspired hashtag, #lovethebeard.

There were also strong presentations on writing, and more specifically blogging. Liesl Barrell and Dan Levy of Unbounce allied together to break down and explain the various elements of effective writing, pitching, and promotion, using an impressive amount of “P” alliterations. As someone who always appreciates feedback, their advice was a strong motivator to continue pushing for personality in writing; Rules are meant to be broken (within reason), wordplay is an appreciated garnish, and red ink is your frenemy. One massive wakeup call was how trying to get into the perfect “writing zone” is by and large just another stalling tactic to keep you from hammering out your work. The talk was refreshing, especially given that both speakers were coming from complimentary positions as writers and editors.

All in all, the weekend was a smooth success. Everyone from the Horse & Cart team who attended took useful tips away that we all plan on incorporating into our practice. For those interested in learning more about WordCamp Montreal, you can check our their website here. We also managed to sneak a couple cool pictures, so please feel free to check out the others at our instagram for more of that fun. As always, if you have questions about marketing, agency life, or our operation here at Horse & Cart, drop us an email or come stop by the office for some coffee and a chat!

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