#LoveMTL – Through simple acts of kindness, we’re lovin’ on Montreal.

“It’s about the power of One. One small act, by One person will create a ripple effect that will impact One great city.” – lovemontreal.org

Those of you who know me personally, know that I’m a proud Mtl’er and a staunch NDG’er – NDG is my hood yo! But I’m not alone. At Horse & Cart we have many NDG’ers and few exes, their loss :), on staff. So, it comes as no surprise that most of us spent this past sunny weekend frolicking at NDG’s 2nd annual “Festival Monkland” taking in the sights, quenching our thirst with many a bevy, filling our bellies with food truck awesomeness, and rocking out to live music at the bandshell.

However, this post is not about how awesome NDG is, we all know it is, it’s about a great find. While hanging out on Monkland I came across the #LoveMtl booth. I had heard rumours and seen some content posted on Twitter and Instagram but wasn’t really sure what is was all about. So, being the inquisitive type, I introduced my self to the team and founders and had the opportunity to learn about their cause.

What is Love MTL?

Love MTL is a simple and whimsical way to put a smile on someone’s face, and make a difference in the life of another person. We believe you can spark the imagination and enthusiasm of others around you. And the best part is that anyone can do something, anytime, any day of the week.


Simple, right? It should be! Yes, I know what you’re going to say – “we’ve seen stuff like this before”, “it’s like the ‘free hugs’ movement”, “It’s nice, but not really original”. And you’d be right. But, this is in our own backyard.

Love MTL is not groundbreaking. But it is very simple and easy to use (do). The basic functionality, if you want to call it that, is human interaction. Basically, do something nice for another person and share your story via Twitter, Facebook, or Instagram using the hashtag #LoveMTL. The more people who share their acts of kindness, the hope is, the more others will follow. And, if the social web has taught us anything it’s monkey see, monkey do (it’s not always a bad thing).

Here’s a small sampling of some the kindness Love MTL has triggered:

We could all use a little kindness and why not share it with the world, or in this case Montreal. What do you got?

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