No matter your fitness level, whatever your goal, let your fitness needs become your fitness advantage.
A few months ago Chris Ince, president and owner, of U.N.I. Training Montreal contacted us about helping him re-fresh his current (at the time) website to better tell his “gym”s unique story. U.N.I. is not your run of the mill gym, their unique philosophy and beautiful facilities demanded something better. We didn’t want to just build another “gym” website, we wanted to create something for Chris that truly illustrated the expertise of his staff, their fitness philosophy, and showcased their inspiring facilities.
Working in collaboration with president and owner Chris Ince we were tasked with designing, developing, and copywriting a new web portal for U.N.I. Training Montreal. The goal was to build something as unique as their story and help them find new members.
The challenge for our creative team was to create a visual story different from other fitness centers online, but still adhere to industry standards without confusing potential clients. We needed to ensure that their message of fitness was clear. We knew we wanted big, bold imagery of their facilities to help tell this story accompanied by a brand story that still resonates with fitness goers.
We developed the site using ThemeFortress’s WordPress Reverie theme built on ZURB’s lightweight Foundation framework. Thinking mobile first, we ensured that the site is fully responsive for the ultimate experience on any device or screen. Taking Reverie to the next level we integrated a ton of custom features for end-user management.
Check it out and tell us what you think.