My philosophy revolves around providing my patients with the best possible result. – Dr. Andreas Nikolis
A few months ago, Jeff Hart partner at Victoria Park, reached out to us to help him build an online brand for renowned plastic surgeon Dr. Andreas Nikolis who has a treatment centre at Victoria Park.
With this project we had the opportunity to build the good doctor’s brand from the ground up: identity, story, design, photography, etc., and put some of our new team member’s skills to the test. One of the best parts of this project for us was having almost total creative control over the design of the website that included an on-site shoot to creative direct the photography for the site – and the results speak for themselves! If you subscribe to our newsletter you’ll be familiar with this month’s issue where we discussed the importance of good photography. Images that are custom-tailored to a web experience will be worth a thousand more words than stock.
When we collaborate with our clients to produce custom stock for web, print, or any experience, the story is far more beautiful and intriguing. With Dr. Nikolis we were lucky to have this opportunity.
Working in collaboration with Jeff Hart, Leisha MacDonald (Marketing Director at Victoria Park) and Dr. Andreas Nikolis, we were tasked with building Dr. Nikolis a modern and interactive Web site consistent with his brand identity with strong SEO and client engagement. In the words of Dr. Nikolis “Make it modern and reflective of the caring and high quality of services we offer”.
The challenge for our creative team was to create a visual story from the ground up that was different from every other treatment center or medispa. We needed to ensure that it was clear that they deliver highly personalized treatments. We also had to ensure there was a level education on the topic(s) to build trust with potential clients. We knew we wanted to incorporate big, bold imagery, custom photography, and modern typography to help tell this story.
We developed the site using ThemeFortress’s WordPress Reverie theme built on ZURB’s lightweight Foundation framework. Thinking mobile first, we ensured that the site is fully responsive for the ultimate experience on any device or screen. Taking Reverie to the next level we integrated a ton of custom features for end-user management.
Check it out and tell us what you think.