Giving is all about how you feel and the team at Horse & Cart truly encapsulated this and brought it to life. – Jason Dominique, Founder & CEO
At the beginning of this summer, founder and CEO Jason Dominique was ready to create a brand identity and website for his new charity and non-profit platform Ensemble. While Ensemble does not seek to change the way that people donate to charities, it does want to change the way we find causes to donate to.
To build a brand expression for the company that would breathe life into Ensemble’s marketing materials and website. Once that was completed, our mandate was to roll out the style guide online by building Ensemble a beautiful website that would enable visitors to donate easily to their favourite causes.
The challenge for our strategists and designers was to develop a hyper streamlined new way to donate online without actually changing the donation process. This meant keeping it easy to use for any type of user, while maintaining a high level of trust and security. Read more about this project with the Ensemble case study.
We developed the site using ThemeFortress’s WordPress Reverie theme built on ZURB’s lightweight Foundation framework. Thinking mobile first, we ensured that the site is fully responsive for the ultimate experience on any device or screen. Taking Reverie to the next level we integrated a ton of custom features for end-user management.
Check it out and let us know what you think!