Author Archives: Maya.S.

About Maya.S.

Outgoing Ambitious Creative Organized Team player Interest in Fashion

Video of the week: Choose Your Winter

nike_logo_wallpaper_for_mobile_iphone-t2Let’s face it, winter is here and we cannot do anything about it. It’s easier to be lazy and snuggle with your warm, cozy blanket with a bowl of chips and hot chocolate, while watching TV shows all day. An easy excuse to hibernate than to exercise.

“Is winter out to get us?” the Irish actor, Chris O’Dowd as a weatherman says.

The weatherman then presents various winter sports that features athletes who train and perform during winter, whether you are out in the soccer field or inside an ice rink. He also, ironically describes the effects of the cold on a human body by exaggerating of what would ‘happen’ to you. His corniness adds a flair of comedy to the campaign while simultaneously showing athletes how Nike’s new line is efficient.

Additionally, the ad is promoting Nike’s new line of products called ‘Nike Hyperwarm.’ The ads show how their new winter gear is beneficial and effective, how the fabric is made to keep you dry, and warm, and their fit is streamlined so you can have full range of motion, effective performance and are comfortable.

The approach is to tackle a dilemma that everyone faces during winter whether you are a professional athlete or not. With Nike Hyperwarm, everyone can keep training and exercise harder. “You can’t choose the weather, but you can choose your winter,” Nike stated. Basically, as their slogan says, “Just Do it.”

Video of the Week – How Will You Remember?

remembrance_day-1Today marks Canada’s Remembrance Day. Millions of Canadians gathered across Canada to honour and remember the soldiers, sailors, and airmen and women who have served and protected the country. A ceremony is held to honour their bravery and patriotism. This includes the national anthem “O Canada,” the “Last Post” is played to begin the remembrance memorial service, which follows a two-minute silence at 11 a.m., and then speeches to show appreciation to ‘them’.

Remembrance Day marks two significant historical events – World War I that ended on November 11th, 1918 and World War II that ended in September 2nd, 1945. It is also known as Poppy Day, which signifies the red broaches of poppies that are worn by citizens on the left (next to the heart), starting two weeks before Remembrance Day. There is a poem by Maria Andrew that talks about poppies and in one of the sentences it is stated, “Red poppies can glow like bright little lamps,” which symbolizes how we will remember them. Additionally, whoever served in those harsh times, will glow bright today and honor their courageousness and devotion.

Canadian news outlets such as CTV News and the CBC have been live-blogging all day since this morning, where people have been tweeting, posting videos and pictures to acknowledge this memorial service whether or not they knew someone:

One excellent poem that demonstrates the importance of honouring this day was written by Moira Michael in November, 1918. Her words are vividly beautiful and poetical to the point that you feel the intensity of her emotions crawling out of the words.

We Shall Keep the Faith

“Oh! You who sleep in Flanders Fields,

Sleep sweet – to rise anew!
We caught the torch you threw
And holding high, we keep the Faith
With All who died.

We cherish, too, the poppy red
That grows on fields where valor led;
It seems to signal to the skies
That blood of heroes never dies,
But lends a lustre to the red
Of the flower that blooms above the dead
In Flanders Fields.

And now the Torch and Poppy Red
We wear in honor of our dead.
Fear not that ye have died for naught;
We’ll teach the lesson that ye wrought
In Flanders Fields.”

Source: http://www.greatwar.co.uk/poems/moina-michael-we-shall-keep-faith.htm

“Lest We Forget”- Let’s stand in silence and remember how our armed forces have served the country during times of war.

Video of the Week – The Boy Who Beeps by GE

‘Weird yet awesome, and interesting but still confusing’ – the thoughts that went through my mind while watching GE’s new video.

This short video talks about an epic tale of a boy who only beeps and can communicate with machines. As he grows older, he discovers his capabilities and what he can do. His special powers allows him to speak with the machines that surround him. When “the boy who beeps” converses with the machines, he is making them work better that benefits everyone.

GE tells a powerful and poignant story about the abilities and capabilities of their Industrial Internet who speaks the language of industry. The ad is designed to evoke emotions surrounding the evolution of GE and how Industrial Internet business brings software and machines together to serve various industries. Additionally, they effectively portray a vision where all machines and IT systems can communicate efficiently together. Yet having a human, the little boy, embodying the language of the industry is a symbol of GE: that they are people that are doing this and not robots! It is edgy, distinctive and vividly brilliant.

At the end of the video they quote: “When you speak the language of industry, the conversation can change the world.” GE is winking at us, saying when you’re GE and you create things such as the Industrial Internet (AKA the Internet of Things), they’ll change the way we communicate with machines, and these communications are changing the world.

We especially like how they’ve created an evocative, sentimental view of a world where we can communicate with our machines. The “boy who beeps” is fluent in machine and human languages, whereas everyone else in the ad are constantly frustrated with their machines. The Internet of Things, or as GE is calling it, the Industrial Internet, is meant to make machines work for us in a much more cohesive manner than ever before. This ad makes us excited to see how well it will work!

Fun Friday Post – Advertising Fails

This Fun Friday post brings you a good laugh from advertising gone wrong.

We have seen a lot of campaigns that are misinterpreted when it is advertised internationally. Companies that are well known, such as Pepsi, KFC, Coca-Cola, etc. have made the mistake of mistranslated slogans. We posted, a while ago, about how Pepsi came up with a new slogan and when translated into Mandarin, it transformed into “bring your ancestors back from the dead” – yes, so hilarious!

And now, we’re providing you with more humor and examples of mistranslated slogans from other companies.

  • Nokia’s new smartphone – Lumia – translates to Spanish as the slang word for prostitute.
  • When American Airlines wanted to advertise its new leather first class seats in the Mexican market, its “Fly In Leather” campaign was translated to “Fly Naked” in Spanish.ip.bitcointalk
  • Coca-Cola phonetically translated the brand name in Chinese- “Ke-Kou-Ke-La,” which means “Bite the Wax Tadpole.”
  • Parker Pen, a ballpoint pen maker, translated their slogan to Spanish to enter the Mexican market. Their slogan is “It won’t leak in your pocket and embarrass you,” and mistranslated into “It won’t leak in your pocket and make you pregnant.”
  • Electrolux, a Swedish vacuum cleaner slogan in the U.S. translates to “Nothing sucks like an Electrolux.” Yeah, they are going to get a lot of sales…
  • images-4When Vicks started providing their products in the German market, they realized later on that the German pronunciation is “Ficks” which translates into “sexual penetration.”
  • General Motors introduced their “Chevy Nova” in South America, and they did not realize that ‘No va’ translates to “It won’t go.”

In conclusion, marketers need to be aware when advertising globally, because a slogan can literally be lost in translation, resulting in a misunderstood campaign. Although they are entertaining, this reflects poorly on the marketers who didn’t take the time to make sure the was represented appropriately in other languages, cultures, etc. If your brand is putting thousands if not millions of dollars into a campaign, the least you can do is check for accuracy!

Sources:

Real Business.” 10 Translated Slogans Gone Wrong– Web. 17 Oct. 2014

13 Funniest Mistranslated Slogans Ever” | DailyCognition.” 13 Funniest Mistranslated Slogans Ever | DailyCognition. N.p., n.d. Web. 17 Oct. 2014.

Video of the Week – Dove: Legacy

Where is the tissue box? Oh Dove, you’ve done it again. Another beauty campaign that is educational, emotional, and powerful.

This short film is self-explanatory. For the past few campaigns, Dove has been sending messages about beauty, self-esteem, self-confidence, etc. This time, the campaign demonstrates how mothers have a big impact on their daughters when talking about their bodies.

Dove continues on their campaign to make sure that we all know that beauty comes within, and our role models have a great influence over how we feel about our own bodies. A daughter sees the real beauty about her mother, and will always think her mother is beautiful. However, self-esteem is passed down from mother to daughter and as one mother says, “Self worth and beauty is an echo. It can echo from me to them, and from them to others.” A mother should be a role model for her kids. She should show braveness, confidence and love, this way her kids can think that anyone can be beautiful; not only what they see in the media. But Dove also shows that her legacy can also be negative – she has the power to influence her children’s perception of themselves.

Additionally, confidence means loving who and what you are. Your skin, height, or weight doesn’t define your self worth in any way. For example, if you have a mole, it makes you more unique. I mean, why would you want to look like everyone else?

Beauty has different connotations and meanings. You don’t need to be tall, skinny, blonde, blue eyes to be beautiful – yea what a typical thing to say, huh?

I remember when I was small; I wanted to be a model. Always kept my weight under control, sucked in my tummy, and always imitated the models on television. I didn’t have confidence in myself; I didn’t think I was pretty because I was continuously reminded that you needed to look “perfect.” And til this day, I don’t know the definition of perfect, since I believe everyone can create their own definition for ‘perfection’. For this reason, it is important to be attentive of this issue, and create awareness that perfection is not beauty.