Tag Archives: Videos

Fun Friday Post – Hail to the Cookie Baby, It’s National Cookie Day!

“Me proclaim today National Cookie Day” – Cookie Monster

As luck would have it today is National Cookie Day! According to the Muppet Wiki it is a minor holiday that celebrates cookies in all their sugary glory.

A bit of history

Back in 1980 Random House published “The Sesame Street Dictionary“. In this book Cookie Monster playfully declares a National Cookie Day to celebrate his beloved addiction, however no date was ever specified.

In the summer of 1987 Matt Nader president of the Blue Chip Cookie Company, a small cookie company based out of San Francisco, told the LA Times it was time for a National Cookie Day, “It’s just like having  National Secretaries Day … It will just be a fun thing to do“.

So there you have it … sort of … either way we’re happy to indulge cookies this day or any day for that matter. Here are some of our favourite cookie memes etc.

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And I’ll leave you with this classic in honour of the king!

Video of the Week – Hockey and Poetry Have Never Been Closer

Hockey Fans pay attention!

I know that here in Montreal, we are all disappointed that PK Subban isn’t on the NHL 15 cover, but you should still read this blog post!NHL15 - Bergeron vs Habs

The latest NHL15, from Electronic Arts, has was released almost two months ago and features the Boston Bruins’ Patrice Bergeron.

This short commercial starts with Bergeron dressed as if he’s about the enter the ice rink. You see him walk carefully through a bar between the tables to take the stage while the MC says that he will perform a piece called “Feelings”. Quietly putting his helmet on his chairs, he reaches the mic and starts reading a poem he wrote for his love…

Of course by love, he meant hockey! Over a jazzy bass tune, Bergeron tells a story about his game: the hockey, and especially NHL15. During his little poem, you can see videos of NHL15 perfectly matching what he describes. Basically, when he presses play, his feelings can’t be denied, all of his shiny hockey dreams go by. Hold his calls, Bergeron is in love with the game and wants to play it… forever. It ends with fingers snapping, AKA a “Beatnik applause”, to show appreciation for Bergeron’s slam poetry.

It may sounds strange for non-hockey fans, but it isn’t to a hockey enthusiast. To me it even talks to any sports fan. Doesn’t matter that you like hockey, football, basketball or soccer. You understand his words, his passion, his love… his feelings! That’s why this commercial is great. Even if it is aimed at hockey fans, it uses a universal message. Sports bring anger, joy, sadness and/or happiness. So many feelings that make sense when you live for sports.

Hockey is special to some people, like here in Montreal where almost everyone knows that they are playing tonight. The Canadians have such a history, that it belongs to the city and its Habs – abbreviation of Les Habitants – but as we know, it is the same in a lot of different cities. Sports is special to everyone and having a bold and special commercial like this one, makes us remember our love for it – even through poetry! I really like this idea of using literature. Bringing poetry into sports brings a little less roughness to a sport that already has plenty and making a NHL player reading it is far from what you could expect of him. A well played move by EA.

Simple and complex at the same time, with a pinch of awkwardness and beauty, this commercial has almost more feelings than Patrice Bergeron’s poem. While the ad was targeted towards hockey fans, it turns out this poem could be about any other sport. Because that’s what sports is about: uniting people and their emotions.

After all, this ad is simple but quite brilliant. It is aimed towards hockey fans, the ones that live for it. A poem for the video game from a player, but like no other: an actual NHL player.

Video of the Week – Dove: Legacy

Where is the tissue box? Oh Dove, you’ve done it again. Another beauty campaign that is educational, emotional, and powerful.

This short film is self-explanatory. For the past few campaigns, Dove has been sending messages about beauty, self-esteem, self-confidence, etc. This time, the campaign demonstrates how mothers have a big impact on their daughters when talking about their bodies.

Dove continues on their campaign to make sure that we all know that beauty comes within, and our role models have a great influence over how we feel about our own bodies. A daughter sees the real beauty about her mother, and will always think her mother is beautiful. However, self-esteem is passed down from mother to daughter and as one mother says, “Self worth and beauty is an echo. It can echo from me to them, and from them to others.” A mother should be a role model for her kids. She should show braveness, confidence and love, this way her kids can think that anyone can be beautiful; not only what they see in the media. But Dove also shows that her legacy can also be negative – she has the power to influence her children’s perception of themselves.

Additionally, confidence means loving who and what you are. Your skin, height, or weight doesn’t define your self worth in any way. For example, if you have a mole, it makes you more unique. I mean, why would you want to look like everyone else?

Beauty has different connotations and meanings. You don’t need to be tall, skinny, blonde, blue eyes to be beautiful – yea what a typical thing to say, huh?

I remember when I was small; I wanted to be a model. Always kept my weight under control, sucked in my tummy, and always imitated the models on television. I didn’t have confidence in myself; I didn’t think I was pretty because I was continuously reminded that you needed to look “perfect.” And til this day, I don’t know the definition of perfect, since I believe everyone can create their own definition for ‘perfection’. For this reason, it is important to be attentive of this issue, and create awareness that perfection is not beauty.

Video of the Week – Maytag “What’s Inside Matters”

In an age of brand transparency, loyalty, and nostalgia, Maytag hits the nail on the head with their latest campaign appropriately titled, “What’s Inside Matters.” Appliance commercials generally advertise their products as having a long lifespan – even if their ads don’t. However, Maytag’s new commercials feature a miniseries of tongue-in-cheek clips that effectively mix elements from the old Maytag classics with a sharp 2014 aesthetic.

We all remember Maytag’s lonely repairman who became synonymous with the brand, dating all the way back to the 60’s. In his iconic blue Maytag uniform, he personified Maytag with his coy approaches to coping with his reliably slow workdays. The new videos show Maytag man 2.0, sitting in place of various appliances, assuming their workloads while simultaneously addressing the camera. He plugs funny, real life cleaning travesties (read: cornflakes drying into cement flakes on dishes), with product info for a relatable and informative narrative. After his spiel, the magic of television (a quick cut) turns the Maytag man back into whatever appliance he was embodying.

Bravo. What we see here is an unmistakable clin d’oeil back to the humour, imagery, and qualities associated with this longstanding brand. Why reinvent the wheel when you can amp-up the existing one? These commercials remind the consumer that the same, trustworthy faces of Maytag live on within its products, all the while maintaining that same Maytag tone. It’s frank, assertive, and funny.

From a visual perspective, the disconnection between the ridiculousness of a human oven and the mundane, unphased tasking of the surrounding family creates the bulk of the laughs. The lighting is atypical, emulating the harshness of a single bulb, or window, really whatever sources of light would naturally hit your appliance. It’s clever. Two thumbs up for an old favourite. And food for thought, could we be staring at the face of the new Maytag man?!

To be continued…

Video of the Week – A Helping Hand to India’s Children

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A common pitfall for social-cause advertising is that all too often, companies focus on image rather than content. When Coke went down to Columbia and got a bunch of villagers to paint Coke bottles, harvest rain water and sell them to really rich American socialites, their ad campaign read more like a company giving itself a high-five rather than a genuine social campaign. Sure, they helped out to a village in dire need, but the message was unmistakably about brushing up Coke’s image as a company with a social conscience rather than as people who generally care about poverty. Remember KONY 2012? A promising campaign, KONY and Invisible Children imploded on itself in like a week once the disappointing facts about IC and their questionable executives were released. At its core, KONY was a campaign that went after a highly marketable target in Joseph Kony, the ruthless Central African warlord, and not the actual reasons of strife in the region.

The Rotary Miracles’ collaboration with JWT Kolkata is a great example of socially-conscious advertising done really well. Over the past couple years, Rotary helped India eradicate itself of polio, made 5,000 free heart surgeries for children possible, as well as establishing e-learning services in over 10,000 schools. Not bad, huh? In this particular campaign, the focus of is on child labour, and the idea of education as a liberating vehicle for Indian children. Child labour is a dark mark on India’s growth and modernization with over 60 million child labourers currently working under inhumane conditions.

While there are a couple variations of the ad, the story is more or less the same; a stop-motion cartoon of a child drawn onto a small hand. The child toils away at work until a larger hand touches the small hand, allowing the cartoon child to safely jump from the workspace to a computer desk. The ad is all it needs to be; it’s cute but not fluffy, and the simplicity of the design is poignant and direct. This campaign is very clearly about the issue of child labour and not about a company brushing up its image; Rotary’s logo only briefly shows up at the very end of the ad. The finishing touches here is the choir of children echoing in the background and it only adds to the charm of the ad without cheapening the message in a “save the children” type way.

What’s important here is that JWT, an international ad giant went with a local approach; Rotary is an international company, but at no point does this ad feel like rich foreigners with a white savior’s complex coming to India to help children and look awesome while doing it. Using JWT’s local Kolkata agency gives the campaign an authentic lustre that makes no mistake in defining the real purpose of the message: helping children jump feet-first from deplorable workplaces into modern and accessible digital classrooms.

Check out the excellent ad here:

 

Video of the Week – Salvatore Ferragamo’s “Walking Stories”

We don’t usually talk about luxury brands here at Brendan & Brendan. But this ad is an exception, primarily because it’s not presented as an ad. Salvatore Ferragamo’s “Walking Stories” is an eight-part mini web series. It’s a story of love and adventure by an impossibly quirky and “unintentionally” glamourous heroine (Sarah Campbell, played by Kaya Scodelario). Beautifully shot and art directed to within an inch of its life, the “Walking Stories” short films are almost Felliniesque – and I’ve just lost all of you.

The point is, it’s not a movie – it’s high-end fashion marketing wrapped in a fantastical love story. All of the clothes, shoes, handbags, hats, etc. are provided by the Ferragamo fashion house. All of those beautiful glamourous people on the screen look that way intentionally, and they are meant to make you jealous. I watched the series and felt envy – and that was the point. It’s like a living, breathing fashion spread and I wanted to make the wardrobe mine (never mind that I don’t usually dress that way).

That girl, scribbling on her feet and then wearing $5,000 sandals? That’s on purpose. When she’s running around barefoot, that’s on purpose too – Ferragamo is most widely known for its shoes and leather goods, but most people don’t know about their clothing lines. And this is a great way for the brand to showcase certain collections.

It’s not a film for the masses – it’s highly targeted primarily to young women with wanderlust and expensive taste with a serious appreciation for haute couture. And they do a damned good job of it – they even released each episode a week apart like a TV series. Watch episode one and tell me if it’s not a very clever piece of marketing, a fascinating art piece or actually just a riveting love story:

Video of the Week – Creative YouTube Ads by CVENT

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“It’s Tough Out There for an Event Planner …”

I recently came across this great ad on YouTube for CVENT, an online solution for event management. To be clear, I don’t know much about this company and we have not used their services, but this spot was too funny to not post as Video of the Week.

It’s a clever mini spoof on what looks to be a matching service of some kind, also reminds me of a pharmaceutical ad, either way it is well done. I love when brands make fun of their own industry by satirizing the pain points, in this case, of what drives event managers crazy!

As a part-time event manager myself I am all too familiar with the themes spoofed in this ad. This is why we handle all of our Keep Marketing Fun events and workshops in-house, for the moment anyways, and I have a staff that I can rely on.

After watching the above ad I had to dig deeper and see what other clever videos, if any, CVENT had put together. I was pleasantly surprised 🙂

CVENT has a handful of similar spots with views on YouTube ranging between 20-40k with 769 subscribers. Not the most active page, but there are only so many event planners in the world.

Here’s a great ad on managing events in-house.

“Dave, did those evites go out?” … “Oh, ‘E’ as in ‘E-vite’!”

Classic!

Ok, just one more …

If you’re an event manager we’d love to hear your feedback on these ads. Please let us know in the comments below.